Christoph Siegert : E.ON energy saving tour, S-BAHN HAMBURG, BIBEL TV - satellite of love

E.ON wants to help private electricity and gas customers cut down on energy costs and carbon dioxide emission levels through an energy saving awareness tour of Germany. Christoph Siegert of the SMZ advertising agency was booked to photograph the images for the accompanying brochure.

The tour launched at the end of April and is already a large success, it will come to a close at the end of October 2009. Customers are happy to receive their own copy of the environmentally friendly money saving tips. Likewise, E.On is also pleased with the results.

S-BAHN HAMBURG rail travel’s new campaign was shot by Christoph for the achtung! agency. The photo look adds emotions, involves the viewer, creates empathy and trust.

The advertising agency placed the passengers in the centre of the new campaign. The images can currently be viewed in the Hamburg region. The integrated campaign has been used in various communication media, including huge blow-ups in the city.

The achtung! advertising agency commissioned Christoph with a new commercial motif for BIBEL TV (Bible TV). The image encourages viewers to tune in, donators to provide financial support and encourages media agencies to involve Bibel TV in their plans. In addition to this, it alerts viewers to the fact that BIBEL TV has all the answers when it comers to the more serious questions in life.

The achtung! agency’s Creative Director Frank Swertz and Consultancy Director Dr. Jens Tathoff were in charge of the project. The motif which was recently selected as the W&V Creation of the Day will be used in ads and mailings, as well as online.


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