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06.07.2010

Christoph Siegert : HELLA Water with 18/1 all over North Germany and African Skies app as a digital catalogue

Christoph Siegert spent several days shooting the water dress motif for HELLA, which is currently on display all over North Germany. The anniversary motif’s third flight is at present on air in all out of home media.

Bernd Beitz c/o Beitz Kommunikation justified the photographer’s commitment as follows: “The realisation of the Hella ‘Water Dress’ was both exciting and complex in equal measures. Even thought this motif is of course impossible to realise without post production, the photographer realised the main share of the work.

Christoph Siegert once again proved to be the right choice – not just because his model shot provides a perfect example of ‘staged lifestyle’, but also because he conjured the essential ‘water material’ for the water dress in an incredibly cunning means, covering every thinkable structure and form.”

GAYE Hiette c/o GoSee Member BIGOUDI was in charge of the hair and make-up.

Christoph’s I-Phone App is brand new and out now. It features art photographs from his ‘African Skies’ exhibition, which was recently on show at the Kulturreich Gallery, Hamburg. The free app is the highly contemporary digital catalogue for the exhibition, art 2.0.


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