Emeis Deubel : Be ready - the everyday for NYC LOTTERY, collectors series for STEIFF, on the road for KARIN TARASSO

Peter FUNCH photographed the current campaign for NEW YORK LOTTERY, commissioned by DDB NYC. The campaign advertises scratchcards that promise instant prizes.

This is visualised by people who prepared themselves for the possibility of winning a prize during their everyday life. The claim of the campaign is ‘Be Ready!’

Attila HARTWIG photographed the limited edition ‘Collectors’ teddy bear series for STEIFF. Kirsten Schmidt took care of the styling and the supervising agency was Werbewelt.

Cecil ARP photographed various motifs for designer KARIN TARASSO.