Ivo von Renner : campaign motifs for New Yorker start-up MANILLA on GoSee

With or without Manilla – that is the question. We all know how cumbersome it can be to organise even your everyday life. Contracts, bills, airline miles . . .

This is where the MANILLA Programme kicks in: Thanks to reminders, free disk space and perfect data processing, you can enjoy more free time and all of it is free!

The claim was visualised with before & after motifs taken from everyday life by using orange as the ident-colour. Orange is the colour of Manilla and stands for 'good life' thanks to the smart software.

The shoot was realised by Ivo von RENNER and his team in a New York Studio. 14 people were busy producing two double-motifs a day. All of them painting, hammering, tweaking or just holding on to something. A real family. Jeroen Bours, owner of the NY full service advertising agency Darling was the supervisor on location.

GoSee FILM presents a short making-of film.

We are also showcasing three more free works that were created in a NY hotel room. Ivo also just photographed a TOYOTA campaign for Saatchi & Saatchi – more soon here on GoSee.