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01.12.2011

Karina Bednorz : 24 hours Berlin with BREE, Forgotten Bikes Project, in the German Military History Museum for AW magazine, and SAFETY SYSTEMS

24 hours Berlin! Beatrice HEYDIRI photographed the complete new BREE product range. The concept for the campaign was created in-house and will be used in all of Europe and Japan.

‘Forgotten Bikes’ is the name of an elaborate project by the Hamburg Duo WIEBKEPLUSPEDRO, who specialise in photography and post-production. The locations were all sorts of fascinating and quirky pockets of LA.

Wolfgang ZLODEJ travelled to Dresden for AW. He photographed a series about the local military history museum by star architect Daniel Libeskind.

After seven years of construction, 62.5 million EUR and many grass-roots discussions about the nature of genius or the nonsense of the museum in general, it finally opened in October. The exhibits include a piece of clothing designed by Vivienne Westwood and a specially developed scent that imitates the odour of the trenches in the First World War.

Sven GLAGE worked for SAFETY SYSTEMS. The supervising agency was Publicis, Frankfurt.



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KARINA BEDNORZ : Beatrice HEYDIRI for BREE KARINA BEDNORZ : Beatrice HEYDIRI for BREE KARINA BEDNORZ : WIEBKE plus PEDRO KARINA BEDNORZ : WIEBKE plus PEDRO KARINA BEDNORZ : Wolfgang ZLODEJ for A&W KARINA BEDNORZ : Wolfgang ZLODEJ for A&W KARINA BEDNORZ : Wolfgang ZLODEJ for A&W KARINA BEDNORZ : Wolfgang ZLODEJ for A&W KARINA BEDNORZ : Wolfgang ZLODEJ for A&W KARINA BEDNORZ : Wolfgang ZLODEJ for A&W KARINA BEDNORZ : Sven GLAGE for SAFETY SYSTEMS KARINA BEDNORZ : Sven GLAGE for SAFETY SYSTEMS KARINA BEDNORZ : Sven GLAGE for SAFETY SYSTEMS