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13.02.2012

KME GmbH : ALBI campaign featuring Hardy Krüger Jr., winter fashion special made in Namibia for TRAVELLER'S WORLD and Michael Müller portfolio

Actor Hardy Krüger Junior is the new brand ambassador of ALBI fruit juices – as well as the face of the new campaign motifs.

Klaus-Maria EINWANGER photographed on the roof terrace of the Bayerischer Hof luxury hotel in Munich in cooperation with AD Holger Röver from the Evercom AG Düsseldorf and Markus Mayer, head of marketing at Albi.

The challenges: the actor’s tight schedule and the bad weather on the day of the shoot.

The task: to create the illusion that Hardy Krüger Jr. is standing in the middle of a picturesque Alpine landscape, while actually hanging out on a roof terrace in the centre of Bavaria. The result: see for yourself.

Adrian Bela RABA photographed a winter fashion special in Namibia. The shoot for the current issue of TRAVELLER'S WORLD was completed with editor-in-chief Reinhard Modritz in the midst of the breathtaking desert landscapes of the NamibRand natural reserve.

It turned out that everything related to the production would be extreme: starting with the lengthy preparations and planning, overcoming endless gravel roads during the outward journey and finally taking pictures on the highest sand dunes of the world - “and all in of the most beautiful countries on this planet”, says Klaus. You can even find a making-of-video on Youtube.

Here is another portfolio celebrating the (unfortunately) still up-to-date subject of 'Winter'. In addition to following the client’s instructions, Michael focused the images on the essential, capturing the moment and leaving enough room for the details to unfold.

Unanticipated changes such as adverse weather, usually provide both challenges and a certain thrill. Making spontaneous use of these random events and incorporating them into the final shot is one of Michael's key strengths.

‘Flow is what you make out of everything you can't plan.’ Michael.


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