KME-Studios : MALOJA Winter Collection, TONI SAILER Sports campaign, plus people and food photos

As the title suggests, the shoot for the new MALOJA winter collection 2010 catalogue was 'Endless'. Photographer Michael Müller and his team travelled to Chiemgau in October 2009 to capture pictures on the subject of running and to Garmisch-Partenkirchen, to produce some initial photographs around the Eibsee Lake.

The result: dreamlike mountain-bike and racing bike photographs set against the impressive backdrop of the Dolomites. Freeride in Pulsertal only a few weeks later.

Last year's December brought on ‘Round 3’ of the production. Ski tour photographs in the snow at Engadin during excellent conditions and biathlon photos under the shining sun on first-class trails around the Starzean Sea. 'Last but not least', the MALOJA fashion pictures at the turn of the year.

Part of the package, as usual: flexibility and lots of fun. Christian Kempf took care of the post production.

TONI SAILER Sports are renowned for their high quality materials and cutting edge patterns, combined with a retro touch. This year, Adrian Bela RABA shot the international fashion campaign for their 2010/2011 winter collection.

The photographer took care of all pictorial concepts, locations and even the organisational aspects. The production took place at extreme locations including a glacier in Sölden.

Christine Heimann-Leppien was in charge of styling and ANGELIKA Francis c/o CLOSE UP perfected the hair & make-up.

Adrian's artistic style and the final touches by Martina van Ghemen provide the campaign with a completely new photographic look, which can be admired in posters, adverts and on the TONI SAILER website.

In collaboration with the Scratch Agency, Klaus Maria EINWANGER produced motifs for the European market of a large German chain of retail shops. Using the colour white as a main design element, the motifs turned out bright, flooded with light, a colourful mixture of food and people photographs.

Working with many different actors proved to be rather exciting: baby, dog and toddler. The circumstances demanded spontaneity and flexibility to release the shutter at the exact right moment.

Thanks to the professional teamwork of all participants on set, it turned out to be no problem at all. By the end of the production, the photographer had the ideal pictures in the bag. Ilaria Minggazini took care of the styling, Vesna Ebenhan applied the make-up, Monika Schuster perfected the food styling and Regina Stiefl took care of the props.