Marc Trautmann : the Frankfurt-based photographer realizes the OPEL INSIGNIA campaign and catalogue

Frankfurt-based photographer Marc Trautmann realized the worldwide OPEL INSIGNIA campaign. From the early development stage, including the 'Look and Feel', via the shoots to the final image processing, Marc was completely involved in the production.

The motifs were shot in Shanghai, Cape Town, Los Angeles and Eureka Redwoods and were accompanied by a team of agents consisting of Mc Cann for Germany and DKLW for London. The focus was to achieve a consistent look, in collaboration with the TV team, obviously in coordination with the customer and the creative folks from TV and print. 

Elaborate light installations, top-of-the-notch modern rig technologies, as well as image processing on-location demanded perfect and dedicated teamwork from the production crew. The motifs will be released internationally in print media, as well as online for Opel and Vauxhall.