The TOYOTA CAMRY campaign for the U.S. American market by Ivo von Renner

Ivo VON RENNER photographed the TOYOTA CAMRY campaign for its US-American market launch. The agency was Saatchi LA with AD Scott Wilson, CD John Payne and AB Angee Murray.

Quite unusual for an Asian client indeed, but the campaign features quite a few wide angles and a rather unusual layout. Camry is the English pronunciation of the Japanese word 'Kanmuri' and translates to 'crown'. The Toyota Camry is one of the best-selling cars on the North-American market.

The motifs were shot in California and the production was appropriately elaborate and called on the support of a large reliable crew. Ivo comments on the successful trip “The best thing about the shoot was feeding the dogs on the trip, which I did with both my right and my left hand at the same time”.

GoSee presents evidence of the harmonious crew in a group shot, which uses the dimming light of the day. Taking a closer look is recommended: anyone who did not manage to be part of the picture that day, is still in the shot – represented in the pictures hanging in the trees.