Tim Thiel : iF Award for J.P. SAUER & SOHN's advertising image plus MIGROS Christmas motifs

The Simon & Götz design agency received the iF Award for their work on the J.P. SAUER & SOHN company website. Tim Thiel produced several pictures for this, as reported by GoSee.

The website was chosen by an international jury made up of sixteen professionals and awarded with the desired iF Communication Design Award 2010. A grand total of 1,687 submissions from 26 countries were submitted.

The Wirz agency of Zurich sent a request and a very friendly 'Grüezi' (Swiss greetings) to Tim Thiel and asked if he would care to produce a shoot for the MIGROS food markets in Switzerland.

Wirz made it their mission to find a photographer who was able to capture the wide range of people, kids, food, still life and interior photography and combine the topics in a stylish manner, so as to communicate a sense of brand identity and continuity to the viewer.

Various motifs were produced in an unique environment, festively decorated and illuminated with warm light. Nothing was left out: ranging from appetisers to roasts and fish to dessert. Plenty of homemade decorations and cakes were also featured in the production, as well as the decorated Christmas Tree.

Beatrice Mächler was responsible for the production coordination, meanwhile Karin Messerli and her team took care of the styling. Katerina Carambellas applied the make-up and Andrea Kummler showed off her hairstyling skills. NACHSPIEL post production added the finishing touches.

This resulted in a series of images that were used in a wide range of advertising genres. We have attached a selection. Hanspeter Schweizer and Devika Hasler headed the creation and Nicole Suter was in charge of art buying.