Christoph Siegert : the Perspektivemeldorf charity changes its name to stiftung-mensch.com

The individual human being is at the centre of the Stiftung Mensch charity’s activities; which deal with their needs, wishes and individual support requirements. The charity’s concept entails all the activities and service, value and recognition a person deserves – regardless if they do or not do have a disability.

Providing someone with the opportunity of realising their true potential means enabling them to participate in an active and lively community. The shoot visualises the three key aims of Stiftung Mensch; quality, togetherness and happiness.

Renowned Hamburg advertising photographer Christoph Siegert was commissioned by Stiftung Mensch to capture the charity’s values in an image campaign.

He worked in his lifestyle look, with reportage elements and played with unseen perspectives. His combination of staged photography wit authentic people and employees such as carers symbolically embodies the charity’s values.

The Perspektivemeldorf charity was founded in 1964 and has focuses on helping people with disabilities and their rights to equal treatment, self determination and participation in social living.

www.stiftung-mensch.com