Infidels : ALFA ROMEO spot with Uma Thurman, campaigns for WEST COAST COOLER, ALLAN GRAY, ASONOR anti-snore spray, YARDLEY mascara, diamonds for AMERICAN SWISS

WEST COAST COOLER is a refreshing alcoholic beverage from Ireland. The brand produced their new campaign and TV spot in Cape Town and Infidels is pleased to have had a whole team of their artists on board:

CHARLOTTE Collins, South African stylist of the Year, created the flowing white dresses, which dominate the ad, with designer Jacque van der Watt. Infidels photographer Igor POLZENHAGEN shot the campaign’s stills. LINDA O’Connell and her assistant MELISSA van Zyl took care of the make-up, which covered the body and included lash extensions. MERLE Titus carried out the hairstyling.

Kevin FITZGERALD directed the ALFA ROMEO commercial spot starring Uma Thurman. He flew to New York to shoot the thrilling car ride footage. We are pleased to present the results here on GoSee Film.

Is James Dean still alive? Is John Lennon still writing music history with his guitar? Long-term investment company ALLAN GRAY muses over the possibilities: “Given more time, imagine the possibilities”. Caroline MCCLELLAND shot the spot’s accompanying 'legendary' campaign images. The agency was King James Cape Town.

What to do if your loved one’s snoring keeps you up all night? The ASONOR spray fights the unloved sound and encourages pleasant dreams, which are featured in the new campaign. An entire Infidels Crew was commissioned by Grey Paris with the commercial’s realisation: Photographer David PRIOR, Stylist NATALIA Keet, Hair and Make-up Artist NIKKILA Mann and Producer Pharro FAIRLEY. The campaign made it onto the Cannes Outdoor Lions Shortlist!

YARDLEY mascara lengthens lashes. Photographer Igor POLZENHAGEN shot the accompanying campaign, MERLE Titus fixed the hairstyles and stylist WANDE Lamprecht perfected the looks. The agency was Contrast Studios. The results can currently be admired in stores now.

MIXMAG was founded without much fuss in 1982 and grew with the rise of House music as a must have publication with all the latest news on Acid House, ravers and Ibiza. Fabrizio RAINONE travelled to the legendary Vortex Psychedelic Trance Party in South Africa for the legendary British magazine’s June/July issue. Hair and make-up artist NIKKILA Mann, MIXMAG Fashion Editor Christina Aranda and COOL BANANA PRODUCTIONS, assisted him.

AMERICAN SWISS loves diamonds! The print campaign clearly promotes the same message and currently features in the best glossy magazines. Hair and make-up artist JOHANNI Nel joined photographer Stephen GREEFF. The agency was The Team Works.

Read the latest news on the Infidels blog and more on GoSee soon.