Sven Jacobsen : presents the coming MEXX campaign on GoSee

GoSee presents the latest motifs from the MEXX campaign, as photographed by Sven Jacobsen.

Sabina Sanz was in charge of the art direction and Knut Burgdorf, the label’s CD, took care of the creative direction on location.

Mads Roennborg joined them in the studio for the styling and NINO Allegros perfected the hair and make-up.

The Mexx label is undergoing a relaunch this year. This includes a new logo, a new CI and a new brand strategy.

Mexx is currently available from 10,000 point of sales in over 50 countries.