Kajetan Kandler : ‘Think of me – your back’, the campaign for DGUV, emotional moments and portrait of Düsseldorf airport

Kajetan KANDLER shot the campaign for DGUV (German statutory accident insurance) back in 2012.

The campaign ‘Think of me – your back’ focuses on the prevention of back injuries.

It has the individual and specific stresses and strains, which the back is subjected to in a wide variety of professions, at its centre.

He photographed authentic workers and work scenarios across Germany - from the luggage collector at the airport to the chef.

The advertising agency in charge was Ketchum Pleon from Düsseldorf with art director Isabel Schaller.

GoSee member IMAGE REFINERY from Hamburg supervised the post production for this campaign.

We also present Kajetan’s ‘Touch’ spread, featuring authentic emotional moments between couples.

And his pictures series titled ‘Airport’ depicts atmospheric work scenes in and around Düsseldorf airport.