Schneider Outdoor Visions : ORTLIEB catalogue, Friedrich W. Schneider WInter 2012/13 campaign, HASSELBLAD testimonial and various published work

The catalogue for the German ORTLIEB company, which specialises in waterproof outdoor products, was produced in late summer and released in December.

Lars SCHNEIDER c/o SCHNEIDER OUTDOOR VISIONS travelled all across the region of Mecklenburg-Vorpommern for the shoot – on a bike, on foot and even in a canoe.

The next stop was the north of Norway, where the visual material for the winter 2012/13 campaign by the Friedrich W. Schneider company – which manufactures hats and headwear in Europe under the legendary American label STETSON – was produced.

The team of 10 managed to create very authentic images of dog sledge expeditions, all under the most adverse weather conditions and with just four days of daylight to spare. The pictures will be on show at the Bread & Butter Berlin.

HASSELBLAD extended its web campaign on the improvement of the H4D-50 camera range with an elaborate testimonial presentation by Lars.

On their own website, Lars and Katrin – who constitute the team behind the name 'Schneider Outdoor Visions' – extended their portfolio with a Landscape-Gallery.

As far as magazines are concerned, here is a selection of nice cover pictures, double-page features, reports and portfolios in OUTDOOR MAGAZINE, RUNNERS WORLD, SKIING MAGAZINE, ACTIVE LIFE and the OUTDOOR GUIDE.