Mauritius Images : Solid as a rock!

Under the slogan *Image ist alles ...* (Image is everything) Citigate SEA, Düsseldorf, is starting a new ad campaign for mauritius images, which uses irony and a wink to zero in on the power relations amongst the picture agencies. Already the first part in mid-June in the *Kontakter* caused a stir in the picture branch. With the provoking headline *Zefa has been sold. Now we are all alone in Europe* the advertisers have seized the most significant coups of this year. The image ads should appeal to the younger creatives in particular and arouse sympathy for one of the few still owner managed picture agencies. mauritius images stands for creative independence in the world of pictures. A convincing argument, when one observes the extreme concentration movement on the market and the consequential anonymity, connected with price discount agreements. The new campaign plays this off with the intelligent understatement of the smaller, but cleverer providers and a certain amount of cheekiness. *We see it as a healthy self-assessment and would like to be seen by our clients as the individual, charming and jokey alternative to the bigger of the clique*, explains Hans-Jörg Zwez, owner and manager of mauritius images. *It's undisputed that Getty and Corbis set the benchmarks. Our focus is more on ourselves and the constant improvement of the quality of our service and the qualitative upgrading of our picture stock. That is how we measure the credibility to our clients*, says Zwez on the motivation to pursue this type of communication, which will continue with further motifs in Kontakter, W&V, PAGE and other media. In the meantime you should use the opportunity to have a look at the picture agency's website, where you can research a visual archive of 350,000 licence liable and a good 250,000 licence free motifs.