Home / News / News
Scandinavian Fashion Report
Anja Wiroth and Illustrator Naja Conrad-Hansen reported life from the Copenhagen Fashion Week: Fashion, Fashion, Fashionshow. The Berlin fashion week with its Premium, Ideal and BBB Kraftwerk had barely just finished when all purchasers, fashionistas, international jet setters (who were not headed for New York), flocked to the chilly capital of Denmark: Fashionweek in Copenhagen!
A tight schedule was packed with conventions, fashion shows, various vernissages and parties. The most commotion took place at the CPH Visions. This is where the labels concentrated on the showing of their collections and provided buyers and visitors with a good oversight of their next seasonal collections. Next winter seems to be dominated by muted colours. Ochre, petrol as well as grey, brown and black are very much at the forefront of the trend.
Here and there some colour splodges sparkled amongst the other colours such as the explosive patent, red at aemkei. The label is using this colour as an eye-catcher for its Autumn/Winter collection. It is such a pleasure to witness that aemkei, founded in 2003, has at last successfully mastered its turn around move from New York to Berlin. The individual hip-hop and street wear label now embodies great, attractive clothing for the modern survivor of the metropolis...the whole report can be found in the latest issue of BOOKLET.
Since 1998, photographer duo Marco Grizelj and Kristian Kraen have been taking photographs under the name of AORTA for international and national fashion and advertising clients. In addition to the visual arts, the two Swedes have a further weakness- music. Together with three Djs, they formed the Locus Sound System which rages through Goetesburg nightlife. We know that Swedes can party and not just in midsummer! With self made 3,000 watt loudspeakers, the DJ collective has already rocked 100 parties in the South of Sweden with deep house and minimal electro. Last summer they organised a gig on a small Swedish island with a DJ from Berlin. The plans for the follow up are already underway ... the two of them realized a project they had planned for a long time for BOOKLET: a fashion spread during their monthly club night!
Labels such as ACNE, Burfit, Rodebjer and Henrik Vibskov are all over Germany. How do you explain the triumphant advance of Scandinavian fashion labels in Germany?
I think that the Swedes spent a lot of time looking in London and New York. But now everyone's talking about Berlin. Perhaps because Berlin still has a very liberal and lively underground culture, which other towns leave less and less space and freedom for. The boom of Scandinavian labels in Germany is interesting because our designers use Germany as a source of inspiration. Swedes are very good at copying and forecasting new trends, combing them and changing them in the end. Maybe the Germans love Swedish designers at the moment because they are simply providing them with a better version of German designs.
Fashion photographers and DJs have the fact that they can lead and manipulate people in common. What is the difference between DJing and photography?
DJing provides you with a good opportunity of getting friends together and having fun. Being a DJ provides you with immediate feed back, you have your music, lots of people and a few hours to share. We do not follow any financial interests when DJing, we prefer to see the music as an experimental playground. Taking photographs can be a long, sometimes very lonely process with much more technical aspects preparation, shoot and postproduction. You do receive a feedback, but its is quite different when you just have four hundred euphoric people screeching before you. The production of music is a better comparison to the process of photography. You have an idea for a track, record it and publish it. Hence the photography editor of a magazine can be viewed as the *DJ of photography*.
ANJA WIROTH MEDIA AGENCY GMBH PROFILE
NEWS (56)
PORTFOLIOS (21)
PHOTOGRAPHERS & ILLUSTRATORS (24)
BLOGS (4)
IMAGES (1197)
