DeluxePlus : BROADWAY FASHION campaign and presentation for Jam Berlin

Deluxeplus took over the retouch, composing and look creation for the latest BROADWAY FASHION - In love we trust campaign.

Bernd Possardt c/o OFFICE 36 photographed the collection in a Hamburg warehouse – temperatures dropped to below freezing. Carlos Ruehlemann c/o PROFITEAM carried out the styling on the chilly set.

DeluxePlus provided the digital equipment and operator, they also post produced the graffiti on the metal shutters.

Christine Ruf was responsible for the creative direction art, Thorben Schwitalla supervised the creative direction text of the motifs, Office 36 carried out the production direction.

The look book, comprising 21 motifs from the series was published for the first Jam Berlin fair, which recently successfully presented denim, sportswear, young fashion and accessories.