Gold Postproduktion: composing and photo editing for the LOEWE Misty Miller 'Wild Thing' campaign

Scholz & Friends produced a market launch campaign for the new products in audio for Kronach-based company LOEWE.

The campaign was accompanied by a testimonial of Misty Miller, an exceptional and upcoming talent in the music business. Piet Truhlar photographed Misty Miller.

Apart from two product films to be displayed in retail stores, the campaign encompasses a new print campaign that will be featured in magazines, an online campaign as well as B2B-communication.

In cooperation with Scholz & Friends Berlin and Loewe, Gold from Munich took care of the post-production and composition of the campaign. Gold took care of both the motifs' retouch as well as processing the devices based on renderings created by Gate11.

Michael Winterhagen, Walter Ziegler, Christoph Keller, Josef-Konstantin Schulte and Joris Jonker from Scholz & Friends supervised the campaign. The project was also supervised by Henrik Rutenbeck, Thorsten Bald, Inga Bollow and Madeleine Mahr from Loewe.