Gold Postproduktion : Modern Woman - new brand image for ONE TOUCH, ERFO Spring/Summer 2012, SZ MAGAZINE report

The ONE TOUCH brand seeks to position itself in the ‘Modern Woman’ niche by means of its August collection 2011. The OneTouch motifs were produced in Markus Jans’ studio. Martena Duss tended to model Zusanna Gregorova’s hair & make-up. Munich-based Gold took care of the 13 motifs’ post-production.

Apart from a completely new brand image, great priority was placed on increasing the product quality, for which Head of Design Roland Schneckenburger created an independent design style.

The visual communication was completely revamped for the relaunch in collaboration with the creative director Thomas Elsner Studio. The new logo emphasises the brand philosophy, the visual language of the image motifs, which will be used as POS give the fashion a sophisticated and feminine bearing.

Next spring, OneTouch will launch the capsule collection ‘One Touch of Glamour’ – an innovative marketing highlight from which the partners will profit directly.

Valerien GmbH developed the new spring/summer 2012 campaign motifs for the ERFO fashion company from Nordhorn. Tanja Valérien-Glowacz took care of the styling and also served as the creative director.

NICO c/o SHOTVIEW photographed the ERFO motif on a private estate in Ibiza with model Karoline Amaral. Gold took care of the campaign motifs’ post-production.

Gold also post-produced an SZ MAGAZINE article photographed by Robert BREMBECK c/o TEAM HOUSE.