Imagerefinery : and the world's first green computer tomography for SIEMENS

SIEMENS has produced a revolutionary, almost unbelievable computer tomography. The M.E.C.H. advertising agency of Berlin provided the idea of creating the CT from fruits and plants and assigned IMAGEREFINERY postproduction with the creation of the key visuals. The appearance and the international presentation of the appliance were given a "fruitylicious" look.

The visualisation of the "world’s healthiest CT" was realized by IMAGEREFINERY in several steps. 3D rendering and modelling enabled the creation of the entire modulation and the final lighting. The composition itself is made-up of 60 individual parts and illustrative artwork. The shots of the single fruits and tiny arrangements, which were finished after the layout and postproduction, were made by Christian Lohfink.

For the presentation of the original appliance, IMAGEREFINERY broke down the final keyvisual into several two dimensional views, which were then projected onto the CT using six projectors, to make the key visual come to life. Here are the motifs.