Nachspiel Postproduktion : feel like an animal - the German Society for the Protection of Cruelty to Animal's new shock campaign

The Frese & Wolff ad agency from Oldenburg and CD Uwe Linthe developed the 'Fühl dich wie ein Tier' (feel like an animal) project, a social animal rights campaign, which seeks to point out how humans cruelly mistreat animals. The subjects are the castration of piglets without anaesthesia, experiments with apes, branding on horses and the fur trade.

GoSee member TIM THIEL photographed the models completely naked. Subsequently, they were 'castrated', 'branded' and 'slashed open' by the boys from Nachspiel. We have attached the four provocative campaign motifs, which debuted during Green Week in Berlin.