Pop Postproduction : loads of fun on campaign projects for VW BEETLE and a before/after campaign for POP themselves

New pictures for VW BEETLE 2011's main catalogue were created in collaboration with Lisa Kirchner of DDB and team. Nick Meek photographed the lifestyle motifs in Los Angeles and Axel Struwe, Frank Hülsbömer contributed a rather wild motif. POP carried out the final processing.

POP composed the before/after effect in a very effective and striking manner for their own company advert. The motifs visualise the 'POP' after it has been subject to picture processing.