PX Group : BACARDI Mojito campaign, fashion series for LUDWIG BECK - and high quality fine art prints

The PX5 Munich team worked on a fashion series for LUDWIG BECK. Frank Grimm had photographed models Theresa Arns, Delphine Lo Grasso and Gerard Salla in outfits, which had been carefully pieced together by CHANTAL Ritter c/o ARTISTGROUPMIERAU.

The agency was FEUER Kommunikation und Design AG (AD: Maurice Redmond/CD: Boris Dolkhani). The motifs were launched in September as displays in BECK stores as well as inserts in ELLE City and the SÜDDEUTSCHEN ZEITUNG.

Jörg KRITZER c/o ANDRESEN PHOTOGRAPHEN realised the BACARDI Mojito "ready to serve" campaign in cooperation with CD Marc Leitmeyer and AD Nele Baake c/o weigertpirouzwolf. PX2’s post production took care of the successful visual juxtaposition of all the components.

Prints were also completed for artists, photographers and galleries. The advantages of Fine Art Papers were made the most of: non-aging, without optical bleach, lightfast, colourfast, and Hahnemühle and Innova meet museum standards. The Epson 9900 printer was used.

The MARITIME MUSEUM HAMBURG, Uwe Böhm, as well as Micael Witte, Igor Mischiyev and Andreas Gehrke have all profited from this professional production process.


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