JMG : campaign productions for YVES SAINT LAURENT in Morocco with face of the season Arizona Muse, ANTIK BATIK campaign, plus exhibiting at the UPdate in Frankfurt

The Prêt-à-Porter shows presenting the winter collection in Paris have just drawn to a close, which means it is time for the spring/summer campaigns to get us in the mood for sunny days.

YVES SAINT LAURENT opted for foxy brown, Moroccan gardens and more than trendy model Arizona Muse, who has replaced Daria Werbowy. Inez Lamsweerde & Vinoodh Matadin shot the images exclusively in the gardens of 1930s Marrakech villa 'Bled Roknine'.

Arizona opened and closed the BCBG Max Azria at New York Fashion Week and was booked for both Marc Jacobs catwalks shows. This was followed by shows for Hervé Léger, Narciso Rodriguez and Proenza Schouler.

Talent scout Miuccia Prada immediately reacted and booked her exclusively for the Prada show in Milan and as a testimonial for the upcoming summer 2011 campaign.

Her success continued in Paris: MiuMiu, Chanel, Louis Vuitton, Christian Dior, Chloé and of course Yves Saint Laurent. JMG was in charge of the elaborate production. Creative direction by Stefano Pilati.

JMG also ensured the ANTIK BATIK campaign shoot ran smoothly. Thierry LE GOUÈS c/o ARTWARE INDUSTRY shot the series in front of a rough surface backdrop.

The high class production company from Paris is looking forward to the UPdate 11 on the 6th of May in Frankfurt.