NEW : Superstudio, Sweden; production of calendar motifs for NN07 in Morocco, Paris and New York

Superstudio from Sweden is a new entry at GoSee. Since 2003, the office has been taking care of marketing, communication, ideas, concepts and their realisation. Superstudio is photography, retouch/CGI, production, design/concept and AirCam. It pretty much covers the full spectrum and is thoroughly high-end.

Superstudio produced Danish fashion brand NN07’s current catalogue pictures, but not the usual type! NN07 is a brand that thinks outside the box and tends to do things a bit differently, in a more personal and relaxed fashion.

As such, the catalogue does not feature booked pretty faces nor shoots at trendy locations. One of the founders uses the following example to illustrate the brand philosophy: "When everyone else moves to the right we move to the left".

The catalogue will be printed in a limited edition of 5,000 copies, each is individually numbered and comes with its own cover. The first edition had hand painted covers in the colours of the collection, the second was made up of 5,000 individually hand printed and signed copies: what may have once seemed as a mission impossible has been made possible ever since.

For example, one of the models in the catalogues was a French street artist, strolling through the alleys of Paris. The 5,000 different covers are photographs of the French national holiday from sunrise to sundown, one picture every 12 seconds.

The subsequent production incorporated real nomads in the desert between Morocco and Algeria. Just one photographer, an AD and a bag of clothes made their way into the desert on camelback. It was an interesting coming toegther of people without nationality.

From the desert to the urban jungle: The next production took place in the Big Apple, New York. Once again, no models were booked, only a hungry art director and a photographer, who strolled through the streets; on the lookout for food and friends.

The result is a catalogue that was produced in various restaurants, on the streets and in hotels, featuring the myriad of people from all countries that makes New York what it is.