Steel Productions : supporting NIKE SA

We present you the new NIKE campaign, titled Just Do It South Africa. It features top South African athletes which are here to show the world their strength. The agency was Wieden Kennedy, Amsterdam, the photographs were shot by Carlos Serrao, USA and the production was, of course, carried out by STEEL PRODUCTIONS.

The sportsmen portrayed includes Oscar Pistorius, the Paralympics sprinting record holder. He is the only Paralymp given permission to participate at the next Olympic Games in Peking (Beijing) 2008.

The campaign also features: Benny McCarthy – football stormer for the Blackburn Rovers Team, Amy Roslind – Dance To L.A. finalist, Sandile Maphumulo – Pro Skateboarder, Ashwin Willemse – attractive member of the Springbok Squad rugby team, Portia Modise – captain of the Banyana Banyana football team and the impressive Nomsebenzi Tsotsobe – captain of the Springbok ladies rugby team.