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10.10.2012

 

Artbox : ExtraBold - 320 pages on 150 projects by the Madrid creative collective including augmented reality via a free App

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ARTBOX

ExtraBold. That’s the title of Serial Cut’s 320 pages book that bundles all their imagery, from the early years to the present time through more than 150 projects. But ‘Extrabold.’ is more than a book. Some pages recognise augmented reality technology, which can be used with the freely downloadable ‘ExtraBold’ App for iPhone and iPad and connects to a lot of extra virtual content.

Serial Cut invited their nine favourite international artists/designers/studios to make an original piece for the book. They began by choosing an artwork from their Serial Cut portfolio and then made a ‘remix’ in their own style. The whole project is explained wonderfully in the video here on GoSee.

September, October and November 2012 are aglow with several presentations and exhibitions held in the cities Madrid, Barcelona, London and New York in the signature Serial Cut™ way. All the events are free of course. The exhibition in Madrid is currently on show until 14 October at IAM Gallery, San Blas 4, 28014 Madrid.

GoSee Member ARTBOX represents Serial Cut in the Netherlands, Germany and Belgium. We have also attached the colourful contribution to the book by SCREENings 2011 winner Robert BARTHOLOT who is likewise represented by ARTBOX.

About Serial Cut :  Serial Cut is a Madrid based studio, established in 1999 by Sergio del Puerto, working on a wide variety of worldwide projects, but focussing mainly on Art Direction. Serial Cut works alongside an ever-growing team of professionals, who specialize in different areas such as photography, design, motion-graphics and 3D design. Depending on the nature of a given project, different collaborators are chosen to give each piece a new dimension.


ExtraBold.
Published by Index Book
Fat book, skinny price: 35€ / $45 + shipping
at selected bookstores
&online: www.indexbook.com website.

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : ExtraBold by Serial Cut™

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT

ARTBOX : Robert G. BARTHOLOT