Corbis : East meets West - Western medicine embraces Far Eastern healing methods

The new Corbis Creative IQ trend deals with the subject of “East meets West“, in regards to scientific medicine and Far Eastern medicine. In today’s day and age of globalisation, alternative healing methods are becoming increasingly popular. Indeed, discoveries in scientific medicine are being coupled with Far Eastern medicine, to create the highest chances of success.

Homeopathy, Ayurvedic and traditional Chinese medicine (TCM) are just three alternative methods which are taking the Western World’s interest by storm. According to estimates, 70 percent of adults already implement alternative medicine such as herbal medicines, meditation techniques or massages such as acupressure. Acupuncture has also championed internationally. And various forms of TCM are already being practised in over 120 countries all over the world.

TCM, yoga, meditation, well being, relaxation – all these themes require a consequent translation into imagery. And the Corbis archives certainly have the most varying interpretations to meet this demand. Professional photographers work closely with the briefs given by Corbis creatives to regularly present new, fresh motifs on the Corbis website. Find out more at www.corbis.com/creativeboutique