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05.03.2012

 

kid's wear Magazine : all good spots are three .... the 'moving' Spring/Summer 2012 issue

CREDITS / DETAILS

KID'S WEAR MAGAZINE Vol. 34

Music: Butterfly by Frédéric Chopin
Styling: Ayako Comte
Hair: Luke Chamberlain
Makeup: Robin Black
Location: Milk Studios, Los Angeles
Photographer: Michel Comte
Video: The New Togh / Studio
Props: Michel Comte & Ayako Yoshida Collection

The S/S 2012 issue of Kid's Wear Magazine opens by welcoming the spring, courtesy of Joseph von Eichendorff. Spring is all about movement – and that is why the fashion productions in this issue are 'moving'.

The New Tough/Studio produced a 'Behind-the-Scenes' video of Michel Comte's 'Butterfly' shoot to the piano sounds of Chopin. The video was produced for the most recent issue of the magazine and is another perfect example of how lively his work always turns out. Set designer Luca Ognibene and prop stylist Ayako Yoshida created a symbiosis of fashion and surrealism.

The collection shoot (directed by Achim LIPPOTH) was transformed into a moving kids collage. The spot was inspired by children's body flip books, in which the characters can be divided and exchanged, such as creating an astronaut with the belly of a cook and the legs of a lion etc. Fashion editor Catrin Hansmerten created the current trend looks, produced by PRODUCTION UNIT. The shoot (and the filming) took place at the DAS GLASHAUS studio.

Plants are most definitely the focus of a spring production and therefore, the team visited a botanical garden. The series is called 'Phytology' and was provided with even more shadows of plants in the film version.

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34

KID'S WEAR MAGAZINE Vol. 34