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03.11.2012

 

kid's wear Magazine : ‘Boreal’ collections video for kid's wear Magazine Vol. 35, ‘Kleine Fabriek’ trade fair documentary, ‘The Deserted House’ spot plus 77kids by AMERICAN EAGLE summer collection spot on GoSee

CREDITS / DETAILS

KID'S WEAR MAGAZINE Vol. 35 : Boreal

Director: Achim Lippoth
Art Director: Valentina Cameranesi Sgrol
Editing: MIkrofilme
Post Production: MIkrofilme
Music: Isocore
Cinematogrophy: Giacomo Frittelli

Achim Lippoth directed the Boreal video to present the collections of kid's wear Magazine Vol. 35 in an experimental style. Indeed, the main features of one's personality are moulded during the earliest experiences in life and Achim presents a visual journey through such experiences.

The video represents the imaginative and sensorial world of early childhood, the purity of those conflicting yet totally absorbing emotions. Boreal presents a surreal, disconnecting and hypnotic atmosphere, which captures the stage of discovery and knowledge of childhood.

The images are of a poetic nature, yet cruel. This very romantic dualism is used as metaphor for the development of the awareness of the self and the universe in juxtaposition with a forbidding, scientific and digital aesthetic, which interferes in the most evocative parts. Like the child who looks out and reaches the world for the first time.

Furthermore kid's wear sent off film maker Pieter Wackers to visit Kleine Fabriek, Amsterdam's trade fair for kids' fashion. He returned with a colourful mix of fashion photos and voices: short interviews with exhibiting brands such as Kidscase, Wild, Kik-Kid, Le Big, Oilily and Anne-Claire Petit.

The poem ‘The Deserted House’ by British poet Lord Alfred Tennyson inspired Achim Lippoth for his project in kid's wear Magazine Vol. 35. It shows a cast of young rebels with extraordinary character who found a place far away from civilization where they can express themselves without being judged by anyone. Each of them is an individual who has no interest in sticking to the norm. The dark mood of the poem is reflected in the eerie scenery.

And now for a happier ending: in the middle of the Florida Keys, in Islamorada, Achim shot and directed the summer collection for 77kids by AMERICAN EAGLE. Between palms, water pistols and colourful tents, he captured the 77kids bunch having a blast in the sun.

Sylvia Grieser took care of the outfits of the kids; Production Unit headed the post production.

KID'S WEAR MAGAZINE Vol. 35 : Boreal

KID'S WEAR MAGAZINE Vol. 35 : Boreal

KID'S WEAR MAGAZINE Vol. 35 : Boreal

KID'S WEAR MAGAZINE Vol. 35 : Boreal

KID'S WEAR MAGAZINE Vol. 35 : Kleine Fabriek

KID'S WEAR MAGAZINE Vol. 35 : Kleine Fabriek

KID'S WEAR MAGAZINE Vol. 35 : Kleine Fabriek

KID'S WEAR MAGAZINE Vol. 35 : Kleine Fabriek

ACHIM LIPPOTH for KID'S WEAR MAGAZINE VOL 35

ACHIM LIPPOTH for KID'S WEAR MAGAZINE VOL 35

ACHIM LIPPOTH for KID'S WEAR MAGAZINE VOL 35

ACHIM LIPPOTH for KID'S WEAR MAGAZINE VOL 35

ACHIM LIPPOTH for KID'S WEAR MAGAZINE VOL 35

ACHIM LIPPOTH for KID'S WEAR MAGAZINE VOL 35