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17.10.2012

 

GoSee presents an interview with Atelier VM - storytelling jewellery from Milan

Milan based jewellery label Atelier VM makes precious objects that tell a story. These beautiful and often delicate pieces, like teasing little golden eyes winking on the body, often hint at deeper, more complex secret meanings, hidden just below the surface.

We are particularly enamoured by the 3-way heart charm – sometimes one’s heart can’t simply be evenly divided into two neat ‘one-for-you-one-for-me’ halves. Never one to shy away from the unconventional, Atelier VM has come up with a symbolic and elegant solution.

Intrigued by this sober yet intricate approach to jewellery design, GoSee got in touch with designer and co-founder Viola Naj-Oleari to ask her to reveal some of her golden mysteries.


What is the story of Atelier VM?
Atelier VM was founded by myself and my friend Marta Caffarelli. We both have a passion for jewellery and share a light-hearted approach to our work. The company was founded as a marriage between two very young friends in 1998. And after 15 years the marriage is still going strong! We started in Milan and we now we a have a beautiful shop near the center and are opening a second shop in Paris with a French associate.

Do you have a background in jewellery making?
I studied industrial design in Italy and Marta completed an applied jewellery workshop in Paris and later gained practical experience in the field.

What was the first piece of jewellery you made?
In the beginning we started by creating rings in silver and bronze, the designs were very large while to day our jewellery is nearly all gold and the style is delicate and somber reflecting the current times.

Today our rings are a thread of gold around the finger. For example our "FEDINE RNGS" which resemble a ray of gold light on the hand. Our bracelets and necklaces also mirror the slight design of the rings.

This winter we made a new necklace called “EVA”. Its rareness is in the complex geometry of the gold chain, allowing it to follow the contours of the neckline. It is slight and luminous enhancing the beauty of the female neck. I think all our pieces are as much about making beautiful objects as they are about complimenting the body.

Where do you get your inspiration from when you are designing a piece?
I get my best inspiration from my intuition.

I design jewellery that I feel women would want to wear as well as treasure.

It seems like each piece of jewellery has a story, or a thought behind it, could you tell us one of your favourite stories?
Many years ago Marta and I didn't have a home, we were young and searching for a shelter. This inspired us to make a gold ring with a little house and a diamond next to it, On the band we wrote: “Cerco Casa” or “Looking for Home”. A lot of thought goes in to these little words.

Do you make commissioned pieces? If so, what was one of your most interesting requests?
We have often worked for fashion houses. I remember one: we had to create a diamond rings for De Beers. The story is of a woman whose husband is always traveling and she stays alone a lot of time.. We thought of a ring with 3 letters in succession reading "MIA" in English "MINE". After this project, the " LETTERS RING" was born. Each person can write their own piece.


All look book images photographed by New York based photographer Francesco Nazardo
frankienazardo.tumblr.com


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