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13.12.2010

 

Selection - German Finest Agencies, the advertising compendium, out now

Five years of 'Selection'. The agency yearbook 'Selection – Germany's finest agencies' has just been released in its fifth incarnation and again features individual self-representations of the best German agencies from the fields of advertising, design and internet. This time the eye candy is spread across 368 pages and appropriately housed in golden edge binding.

Conveniently categorised by regions, the annual by Norman Beckmann publishing presents approx. 150 agencies in volume 5. Next to many well-known and big names, the anthology features many smaller hot spots and promising newcomer agencies from all over Germany.

On top of ten very exciting interviews with renowned representatives of the business, the volume also comes with five expert articles.

The topics and authors:

− 'It used to be Rock 'n' Roll, now it's Techno' – by Helmut Sendlmeier (McCann Erickson)

− 'Multisensual brand staging' – by Prof. Uli Mayer-Johanssen (Meta Design)

− 'It is not getting any easier' – by Dr. Michael Trautmann (kempertrautmann)

− 'The emotional lust that is shopping' – by Mike John Otto (BlackBeltMonkey)

− 'He who wants to cross the moats' by Ingo Fritz (Nordpol)

'Selection' offers orientation and inspiration – for advertising clients and creatives alike. Get yours now - available from all good book shops, the publisher's online shop or at Amazon for 39.90 EUR.

More detailed information about the project is available on the website.


Selection | Germany’s Finest Agencies 2011 | Volume 5
approx. 150 agency portraits, 5 introductions and 10 interviews.
Editor: Norman Beckmann
Publisher: Norman Beckmann Verlag & Design
Format: 240 x 292 mm | 368 Pages
ISBN 978-3-929028-22-2
RRP: 39,90 Euro

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys

SELECTION : Germanys Finest Agencys