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13.10.2010

 

The very first Prada Book - 30 years of innovation. An illustrated success story.

For 30 years, Prada has been a symbol for absolute and perfect quality, sophisticated textiles and decisive design, which does not reinvent itself but simply invents the season with it. Miuccia Prada and Patrizio Berille are now telling the success story of the traditional company in a book spread across 706 pages.

Since the late 1970s and the idea of a black nylon backpack, a lot has happened. After Milan-born Miuccia inherited the family business and completed the collection of leather goods, bags and suitcases with shoes, she launched the women’s wear line in 1989, with success prevailing to this day.

The book grants an insight into the numerous campaigns, into the world of textiles, architectural inspirations, the collections and the art of being the guarantor of innovation. The publication is both nourishment for the head and heart. Not only the devil wears Prada.

Click here to order your copy now. .

PRADA BOOK

PRADA BOOK

PRADA BOOK

PRADA BOOK

PRADA BOOK

PRADA BOOK