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22.02.2011

 

UPdate - the magazine - available again at the creative summit in Frankfurt - plus the accompanying bag only at the UPdate at Zoo Palais

If you happened to be in Frankfurt in 2010, you might already know about this: for the first time, the UPdate catalogue became a magazine. In addition to exhibitor info, the magazine offered a complete listing of the presence-library with a focus on the featured photographers as well as a special on the SCREENings finalists.

The background story of the change in direction was the unbroken trend to online publishing. The fact that the event is organised by the industry’s arguably strongest online partner GoSee, which comes with 3,000 listed PREMIUM creative people and approx. 8,000 additional checked CREATIVE LISTING entries, means the analogue print medium can only benefit from an increase in creative promotion alongside GoSee’s digital outlet.

As such, the UPdate Visitor can once again expect an interesting publication on top of the free exhibition give aways – with plenty of space for adverts too! Email office @Update.ws for more information.

How handy indeed: it is a perfect fit for the UPdate bag, this year designed by top illustrator Naja Conrad-Hansen c/o ANJA WIROTH AGENCY.

The magazine is available on the deciding weekend from key locations in Frankfurt city. The bag is an UPdate exclusive – so get packing!

It will also be sent to the most important decision makers in the business after the event – nothing is left to be desired.

A handful of sample pages of the XXL publication from last year's event can be inspected here on GoSee. The pricing of adverts is available on request.

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