Jörgen Brennicke : For Boys Only - Swedish fashion brands

Men and fashion. When you take a look around, despite metrosexuality, it is still a sensitive subject. Too fashionable is too gay, not fashionable at all is boring, the wrong fashion is embarrassing. But how to escape this predicament?

Our suggestion: look north, young man. The Scandinavians have managed to triumph the feat of getting several brands on the international market, that all manage to function within the bitchy fashion world, and are very compatible, as well as incredibly wearable.

You can always hit the spot with a piece by Filippa K, Acne, Won Hundred, J. Lindeberg – and it always looks damn good, whatever the circumstance. See us prove it, here in a shoot with photographer Jörgen BRENNICKE c/o ANJA WIROTH.