Blog: Eastpak - When was the last time you did something for the first time?

by SATISFACTION // 5 Files //  

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“True purpose”

We see the purpose as the mind of your brand
Magnetic - Constructive - Contributive
Interactive - Generative - Contagious

Challenge
• Engage the consumer online
• Allining the creation to eastpak new positioning: more urban, more mature.

The campaign
The challenge was to develop a new campaign for Europe, Asia and the Middle East. By repositioning completely the brand and working on its authentic and emotional value, our aim was to connect with a more mature target audience. This campaign is a celebration of the path less travelled, our campaign inspires you to seek out new experiences, break new ground and invent new ways to enrich your lives and your urban environments. Which is why every element of the interactive media campaign is centered around one challenging, thought- provoking question:
“When was the last time you did something for the first time?”

results
• Established Eastpak in the digital world : From 60K to 850K facebook fans.
• Viral lift up to 500% from scratch.
• Tripled brand traffic website.
• Experience was lived by more than 200.000 times.
• Online sales increase by 250% from scratch.
IMAGE // THE SATISFACTION for EASTPAK
MOVIE // THE SATISFACTION // CREDITS
IMAGE // THE SATISFACTION for EASTPAK
IMAGE // THE SATISFACTION for EASTPAK
IMAGE // THE SATISFACTION for EASTPAK
 
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