‘THE NEW ART OF MANLINESS’ was realized by THODEPOHLAI COMMUNICATION together with photographer Thomas Schmidt and DOP Jan Weber for L’OFFICIEL BALTICS in Hamburg. In front of the camera stood model Aaron Zeederberg from Kult Models, with hair & makeup taken care of by Daniela Prost from Kult Artists. Identities are becoming increasingly fluid, softer and freer. The concept of a ‘real man’ is changing. Taking its place are several possible masculinities.

‘STAGING LIFESTYLE. FOR LASTING FASCINATION.’ That’s what Hamburg-based agency THODEPOHLAI COMMUNICATION stands for. With creative ideas and authentic stories, they make brands an experience and stage worlds that leave a lasting impression, arouse desire and touch audiences emotionally.

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20.03.2023 show complete article

THODEPOHLAI COMMUNICATION realized this spread for ELLE Croatia with photographer Thomas Schmidt and model Joana Cortes. It was photographed at Hamburg’s Luna Studios.

“The spread is themed upon the many facets of the blue fabric found in so many high fashion brands – from straight to sexy… simply for all denim lovers of both today and tomorrow.” Karsten Pohlai, CEO of THODEPOHLAI COMMUNICATION. On set for hair & makeup was Karina Asmus.

ELLE was founded in Paris immediately following World War II and first sold as a supplement to France Soir, published at the time by Pierre Lazareff. ELLE Croatia belongs to the magazine publishing house Adria Media Zagreb, which has nine magazines and nine online issues at the moment.

The company Adria Media Zagreb was created through a merger of the publishing companies Sanoma Magazines Zagreb, Gruner & Jahr (formerly Burda), X-Press, and Adria Magazine, which have traded since 2 November, 2006, under the name Adria Media Zagreb.

Today, the Adria Media Group is the leading publishing company in Serbia and is also active in Croatia and Montenegro. With more than one million readers, it is available at more than 29,000 sales outlets and has more than 600 employees.

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07.11.2022 show complete article

“It’s time to rediscover the wild man in you. The untamed soul that lies slumbering deep inside of every human being. Time to reveal it. Be the hunter, but sometimes the game if you want. Just the way this new, free and self-confident breed of man likes it.” THODEPOHLAI COMMUNICATION.

The personal editorial was photographed by Thomas Schmidt with male model Max Bender at Hamburg’s Luna Studio.

With creative ideas and authentic stories, THODEPOHLAI COMMUNICATION turns brands into an experience, staging worlds for lasting inspiration that arouse desires and touch us emotionally : “Our messages are not empty promises but always deliver impressively substantial results full of meaning – because a brand is successful as long as it never loses its charisma.”

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12.09.2022 show complete article