Sven Prim has a talent for transforming impossible ideas into surreal and complex images. Both a world-class photographer and a skilled retoucher, Sven has proven time and again that he can build anything from nothing. Many people think that a photograph's truth is compromised in post but Sven doesn't agree at all. ''The concept of truth is completely subjective. I believe that a picture is always manipulated, regardless of how it is taken. When the photographer selects the time and place to snap a picture, the truth is already being bent. I am very up-front about how my pictures are created.''

Sven Prim got his first advertising job whilst still attending photography school. Directly after graduation he landed a deal with Agent Molly Co, moved to Stockholm and started working as a full-time photographer. Since then, he has collaborated with a long list of renowned clients such as ATG, Aftonbladet, RFSU and Polar Music Prize. Sven describes himself as a real technology geek who loves to create strange and surreal situations. Something clearly visible in his image creation, which he himself has given the epithet manipulated pictures with a twist. He is equally skilled both as a photographer and a retoucher and discovered early the fantastic opportunity that post production can present for creating an extra dimension in images.

Clients: Absolut Vodka, Plaza, Autan, Samsung, RFSU, Kikkoman, TV8, Polar Music Prize, Nokia, TV3, IHM, Norrmejerier, Metro, Riksgälden, SBAB, Aftonbladet, Paus Ljud och Bild, Folkoperan, Saunalahti, Apoteket, Handelsbanken, ATG, Ishotellet, Pride, Hunt and many more.