Additional Info

About Baker Kent

With a privileged history of high end fashion and advertising shoots throughout the world, 10-4inc has added an office in Cape Town to compliment its London and Paris offices in order to service shoots on the African continent.

“10-4 is army code for ‘affirmative’. We pride ourselves on understanding European and American clientele, ensuring that they receive the expertise and service they are accustomed to in their home city, while translating it into an African setting.”

10-4Africa, the Cape Town based office of industry veteran 10-4Inc in London, brings together the international production experience of Rob Kent and Scott Curnow-Baker.
Scott owned a photo agency and production company in Dubai whilst Rob learnt his trade over 9 years with Mario Testino and Art Partner in London. Rob and Scott are adventurous and experienced travellers, with all locations personally scouted to ensure in-depth and first hand knowledge.

The 10-4Africa branch already has a privileged resume of high-end productions shot at an enviable gamut of unique locations. Recent highlights include transporting Mr Porter from the inner-city of Johannesburg to the active volcanic island of Reunion; capturing Africa’s young creatives with Diesel + Edun and a fly-in international crew of 45 against the raw cityscape of Senegal; and matching locations between South Africa and France for a highly technical 1664 shoot with Fred and Farid.

10-4Africa aims to continue the 10-4 precedent by bringing first-class international fashion and advertising clients to the best of the African continent and exotic island surrounds.

We offer

Complete photo and film production services

Art buying

Budget management

Location scouting / Management / Permits

Model / Celebrity / Street / Kid casting

Styling / Hair / Makeup / Set + Production

Designers / Directors of photography

Camera / Lighting / Grip equipment + Crew

Redcam / Film / digital / Sound Equipment + Crew

Editing / SFW / Music Licensing

Travel + Hotel Coordination

Int Flights / Transfers / Ground Transportation / Carnets

Locations (not limited to the following)

Cape Town, Johannesburg, Kenya, 
Lamu Island, Madagascar, Mozambique,
Morroco, Mauritius, Namibia, Nigeria, Reunion Island, 
Senegal, Seychelles, Tanzania, Zanzibar