News // 5 News by VCCP London

CADBURY TWIRL mit zwei neuen TV Commercials von Regisseur James Rouse im Auftrag der Kreativagentur VCCP LONDON

VCCP LONDON präsentiert zwei neue TV Commercials für CADBURY TWIRL :'Cadbury attempts to inject some offbeat mystique into its Twirl chocolate brand in a new U.K. campaign that reminds us more of an indy teen film than the Cadbury brand's previous all-singing, all-dancing approach. Two TV ads, directed by James Rouse of Outsider for agency VCCP, see a boy and a girl in a grey British seaside town having a low-key conversations about Cadbury's Twirl. In one ad, seen here, they're seated in a dilapidated shelter while the girl muses on the "weird" that the curls and twirls in the product and reckons it's because they're made by wizards. In another spot, the girl wonders if the person who made crop circles is also responsible for the Twirl. The TV campaign will extend into social, digital and content across an 11 week campaign, with Cadbury saying fans will be "immersed" into the world of the two teens.'
19.09.2018 // show complete article

 
Ben Cole, Head of Art Buying, und Claire Young, Head of Creative Service and Creative Production, bei VCCP LONDON, in der Jury der GoSeeAWARDS, persönlich auf der UPDATE18BERLIN und mit aktuellen Kampagnen auf GoSee

Wir freuen uns, dass Ben Cole, Head of Art Buying, und Claire Young, Head of Creative Service and Creative Production, bei VCCP LONDON erneut die Jury der GoSeeAWARDS unterstützen und zur UPDATE18BERLIN kommen. Hier bei GoSee zeigen sie uns aktuelle Arbeiten für ihre Kunden wie O2, EASYJET, CANON oder CADBURY.

'Connect with the people you love. Discover experiences that make you feel alive. And enjoy everything the world has to offer, through the power of technology.' Bei der neuen O2 Kampagne ''Breathe It All In' geht es um 'Digitalen Sauerstoff' der uns alle verbindet.

"The campaign by VCCP, first launched in some of the biggest out-of-home spots in the UK including Piccadilly Circus Lights, Waterloo Motion and an experiential walk through the Waterloo Travelator, as well as a wrap of the IMAX immersive cinema environment. On 1st September a 90 sec hero TV advert broke on ITV during the X Factor. Featuring and narrated by British spoken word artist George the Poet, the ad twists and turns through the beginnings of the cosmos moving through planets, stars and moons. As George breathes in his surroundings, the audience suddenly crests over a colourful blue planet – Earth – before plunging underwater and breaking through the surface of the ocean to reveal the night sky..."
18.09.2018 // show complete article

 
EASYJET 'IMAGINE' campaign by VCCP LONDON brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway

VCCP LONDON präsentiert die neue Kampagne für EASYJET auf GoSee:  easyJet have launched a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway. The engaging and uplifting film follows a plane in flight above the clouds, transporting viewers on a journey through the imagination of a passenger on board. The film ends as Senior First Officer Diana Gomes da Silva flies off into the sun setting over a patchwork of European destinations, asking viewers to ‘Imagine where we can take you’.

The fully integrated, pan-European brand campaign launched on TV in the UK on 14th September during Gogglebox, with all the media buying and planning being undertaken by OMD. Created by VCCP, and shot by directors The Sacred Egg through Riff Raff Films, it is supported by a pan-European €12 million media budget comprising of TV, press, cinema, social and digital outdoor, with stills imagery by Thomas Prior. It will run across Europe and will be integrated across all channels.
18.09.2018 // show complete article