BEAUTIFUL NONSENSE CO. Ltd. Shanghai / Ben Teismann
Creative Consultant / Founder / Executive Creative Director
Shanghai
RECENT POSTS of BEAUTIFUL NONSENSE CO. Ltd. Shanghai / Ben Teismann, SORTED BY DATE
Beautiful Nonsense Shanghai realized the new campaign for the Genesis Motors China EV Brand Vision. “As a creative partner of Publicis Groupe / Shanghai and Executive Creative Director of the project, we developed a campaign specially for the Chinese market under the overarching brand umbrella ‘Genesis of You’,” CEO Ben Teismann tells GoSee.
The Genesis EV Vision is designed to redefine the electric luxury experience : “‘Eliminating everything negative elevates the essence of life,’ was the starting point. A simple adaptation of the global EV campaign was not possible because it could not be translated into Chinese.”
Ben continues : “We tapped into the luxury trend called ‘Elevated Essentialism’ that is all over China at the moment. The emerging idea that luxury should, above all, make life effortless and sublime. Simple and meaningful experience, without superficial excess. Particularly in the luxury segment, many people want to buy less but of higher quality and, by doing so,...
