642 Blogs found

Clément Gino joins To the moon and back for his international representation

Clément Gino is a young French director and photographer.
As a careful listener and fine observer, Clément naturally captures through the lens of his camera the inner beauty that lies in every little thing that makes life beautiful: nature, women and even the agitation of the city.
A true nature’s lover, yet urban with a strong street art culture, in any given setting the calm within the motion gives Clément’s work a paradoxical elegance and sensuality.
While genuine kindness emanates from his work, an uplifting energy, spontaneous and contagious combined with a sharp sense of casting, inner music and rhythm add to a very modern vibe.
Brands such as Flower by Kenzo, Puma and L’Oreal already chose Clément for his ability to accurately catch grace in a meaningful way.
We are happy to welcome this rare talent among the directors we represent.

http://tothemoonandback.tv/vimeo-videos/clement-gino/
 

Bilster Berg

Im außergewöhnlichen Sommer 2018 war das Aerial Team kopterwork auf dem BILSTER BERG. Gemeinsam mit einem Team an freien Filmemachen sollte der neue Imagefilm sowie zwei Modulfilme für den BILSTER BERG erstellt werden.
Vom Sonnenaufgang bis -untergang konnten wir bei sonnig-freundlicher Stimmung die Location erkunden. Von kulinarischen Highlights über modernste Räumlichkeiten, gepart mit dem High-Tech der Strecke hat die Anlage enorm viel zu bieten: 4,2 Kilometer lang, 19 Kurven, 26 Prozent Gefälle – und eine Topographie, die geschaffen ist, Ausnahmeerlebnisse zu realisieren.
 

Michael Ohanian wird Partner und CCO bei Keko

Frankfurt, 07. Februar 2019 Der Top-Kreative Michael Ohanian kommt als Partner und Chief Creative Officer (CCO) zur Agentur Keko. Der 44jährige war die letzten dreieinhalb Jahre als Geschäftsführer Kreation bei thjnk in Hamburg. Ohanian gilt als ausgewiesener Auto- und Handelsexperte. So arbeitete er zuletzt für Kunden wie REWE, hagebaumarkt und Veltins.

Bei Keko wird er für die Niederlassungen Frankfurt und Berlin zuständig sein. Die Agentur wird im April 2019 in der Hauptstadt eröffnen und Berlin gleichzeitig zur neuen Agenturzentrale machen. Von dort aus wird dann u.a. der Kunde Porsche betreut und das Neugeschäft gesteuert. Außerdem wird Ohanian bei internationalen Aufgaben mit den Keko Teams an den Standorten London, Singapur und Washington zusammenarbeiten. Michael Ohanian gehört zu den renommiertesten Kreativen in Deutschland. Vor thjnk hatte er bei der Digitalagentur Interone die CCO-Funktion inne und verantwortete unter anderem den vielfach ausgezeichneten „BMW Driftmob“ Case. Davor war er sieben Jahre bei Jung von Matt, wo er Mercedes-Benz betreute.

Ohanian ist...
 

VIEWS FROM THE HERD | THE POWER OF SWIPE-UP

Emily Hall - Head of Fashion & Lifestyle Campaigns

The power of Instagram Stories really comes to life at 10,000 followers. Because at this point, an influencer can induce the swipe-up function.

Moving beyond views and impressions, this is now allowing influencers to have a better call-to-action in their stories and encourage better engagement with your brand. The consumer can now not only view their favourite influencer’s outfit of the day, they can swipe up to shop it straight away. Unlike posts in feed which don’t support hyperlinks and therefore force influencers to have one sole link in bio, the story links allows immediate action. Removing any complication and additional steps to get clicks means a much higher click-through-rate.

Some brands can be wary of using Instagram stories due to their sometimes informal and unpolished formatting, however, this is why we think they work so well. The authenticity of a story is what makes product placement so effective as the product or service can seamlessly fit into the lives of the influencer. When someone is genuinely...
 

VIEWS FROM THE HERD | MEET THE 85 YEAR OLD WITH 53K FOLLOWERS

By Esme Rice - Marketing Manager

On the 22nd October, our proposals team noticed a gentleman called David Cyril on Instagram with around 2k followers. They shared it across the office saying how sweet he was and predicting that his account would go viral.

At the time of writing (Nov 9th) he now has 53.2k followers with exponential growth over the past week. He has gone viral across social media and is driving quite the audience, but how has the slimming world star reached such an audience?

DavidCyril_SW represents the very purest and most authentic part of Instagram and social media. He is sharing his journey for the sheer pleasure of sharing his journey and being part of the slimming world community. He isn’t trying to grow his profile, get likes or engagement. Ironically, that’s why people are engaging so much with his page.

His post celebrating 10k followers has 14k likes alone. His relationship with his audience is one of support and positivity as social savvy millennials and Gen Z appreciate his genuine approach to the platform.

He is the breath of fresh air...
 

Free project for Stylecruze Magazine Vol.10

Move in time
This work is published for the great independent Stylecruze Magazine USA.
It was a wonderful production with a great team.
Big thanks to Berufskolleg Stuttgart and their upcoming designers.