We are thrilled to introduce the latest work of Deluxe
for the new Porsche Cayenne.
It was a really exciting collaboration with Hamburg agency Grabarz & Partner for their newly signed client Porsche through Sterntag Film.
The goal was to build a new communication centered on emotion and sensation; rolling out the brand DNA featuring the new strong design signature of the car with stylistic markers and homogenize it throughout the range.
This is how Stéphane Leloutre, a.k.a Deluxe naturally brought his touch and strong art direction to this film.
A beautiful piece about light and shadow, speed and dynamics with a game of graphic reflections, magnifying the new car design as well as its sporty identity.
It’s a film about design, about emotions and sensations….a Deluxe film for Porsche.