Filmed in a vintage performing arts theater, the TILFI Kala campaign spot produced by ELEMENTS follows a theatrical troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.

“The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra.”

Founded in Banaras in 2016, TILFI is aimed at bringing the beauty and cultural wisdom of this age-old craftsmanship found in Banaras to the world : “With our range of handwoven textiles and handcrafted products, rooted in the region’s artisanal traditions, Tilfi preserves heritage while fostering a strong sense of cultural identity and pride.”

The name of the TILFI label is inspired by a Banarasi weaving technique, where three colored yarns run continuously without a break. It stands for the three ideals of company founders Udit, Aditi and Ujjwal : “Pure – we use only natural materials in our products to ensure lasting quality and luxury. Handmade – every Tilfi piece is handmade and the product of our deep knowledge and understanding of the craft. And Banaras – rooted in Banaras, we take great pride in carrying forward this historic city’s legacy of skilled craftsmanship.”

Tilfi has grown from 300 artisans in 2016 to a family of over 2000 today. The brand enjoys a very discerning clientele and has won the favor of several patrons of the arts from across the globe. 

If we have sparked your interest in India as a location for your next production – then you should definitely come to UPDATE-24-BERLIN. Achal and team will gladly answer all and any questions you may have at their booth.

GoSee : tilfi.com
 
04.04.2024 show complete article

Indian fashion label ANAVILA embodies traditional simplicity at its best. The prints, patterns, and designs of Anavila are pleasantly minimalist and synonymous just as much with class as timeless elegance.

For the AAMOD collection, Director Akshay Sharma filmed the commercial presented here, which was produced by ELEMENTS Production Services.

“The making of Aamod is deeply rooted in the romantic prose and poetry of 17th-century Rajasthan. Whether as exquisite embroidery, or carefully chosen appliqué motifs, an entrancing narrative of Mother Nature – and her celebration of the seasons that evoke the romance of the Nayikas, against the abundance of Bundi’s flora fauna, peacocks, birds and deer.

The collection, a melange of lehengas, saris and kaftans, are offered in a patina of hues-turquoise, berry, yellow, peach, ivory – all reminiscent of the ancient Bundi frescos. The metallic kaftans in linen zari weave rely solely on the zari being the shimmering heroine of this silhouette. With no deep colors and ostentatious surface ornamentation, the collection is an homage to a world of discernment, vintage and nostalgia.” ANAVILA

“Aamod, the Vedic resonance of joy, pays homage to the timeless traditions, emotions and ethos of Vedic culture. The collection salutes those who value knowledge of provenance and embrace that which is harmonious with a holistic, fulfilling life.”

ELEMENTS is a production service company with experience in handling a vast range of assignments for photo shoots and commercials : “Our strength is in the ability to provide quick access to locations, talent, crew and budgets. We offer seamless production without compromising on the creative.”

Meet ELEMENTS from New Delhi as an exhibitor at UPDATE-24-BERLIN and find out everything you ever wanted to know about production in India – budgeting and scheduling, research, crew booking, casting, location scouting and management, contract negotiation, permits, customs and clearances, insurance, accommodation and travel logistics, set design, construction and props, studio rentals, equipment rentals, craft services … and everything your heart desires.
 
30.03.2024 show complete article

Whether for a music video, a TVC for food, a fashion film or an animation, … you’ll find everything you need at UPDATE-24-BERLIN. Our GoSee event has long become a staple just as much for film as for photography.

It’s no secret : film and photography have been two sides of the same coin for quite some time – and crossover artists are always welcome – at advertising agencies or for advertising and fashion clients alike. UPDATE offers photography and film professionals the perfect platform to present what they do best.

Get inspired by the world of possibilities this opens for you as a visitor and meet the decision-makers and creatives at our salon at the place to be in Berlin : Telegraphenamt.

And if you’re interested in advertising your agency or services – we’ll be more than happy to make you a non-binding offer for a trade show booth.

UPDATE is the longest-running industry event of its kind connecting creative agencies and their clients in the real world. As part of the GoSee family, UPDATE reaches out to around 150,000 readers worldwide with its state-of-the-art NEWSLETTER – definitely the most exquisite audience in the industry.

GoSee : UPDATE-24-BERLIN  -- 18+19 APRIL 2024 -- TELEGRAPHENAMT, BERLIN MITTE.

*Accreditation for the two-day event is free of charge for ABs, CDs, ADs, direct clients, the press, … And now for the first time, photographers, stylists, directors, … can also receive accreditation for Friday free of charge via GoSee.
01.02.2024 show complete article