Friendly Fire

Motion Design · Animation · CGI
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news | Knusper, knusper Knäuschen... FRIENDLY FIRE kreiert Lebkuchenhaus für die Weihnachtskampagne von McDonald's Austria in Real-Time-Technology mit DDB Vienna

A McDonald´s store made of gingerbread is something you will only see for Christmas. With this certain attention to detail Friendly Fire created a winter wonderland as a perfect warm up for Christmas. The gingerbread store also works as an advent calendar promising the one or other surprise – and of course these are also made of gingerbread.

For the first time all the advertising material – no matter if TV, print or POS – was produced in a game engine: The Unreal Engine form Epic Games. 'This Real-Time-Technology delivers highest flexibility in creating the sets and finding the best camera movement as we are not struggling with rendertime any more. This is a real value for both 3D artists and creatives', says Roman Saravia, head of innovation at Friendly Fire (3D/CG Work: Friendly Fire, Image Editing/Colour Grading: Malkasten, Music: Florian Machek-Tomasch).

We are an animation studio specialized in 3D and 2D animation, character design, visual effects and postproduction. Our team of...

03.12.2019 //    ADD article TO MY GOSEE // 2 items in this article // SHOW article
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