RECENT POSTS of Serge Hoeltschi, SORTED BY DATE
persoenlich.com writes : “To raise awareness for the Swiss Life Arena, a comprehensive marketing campaign was created aimed at emotionalizing and strengthening the image. Jeff took charge of conception on commission for Swiss Life and the ZSC Lions, he developed the creative idea and realized it across channels and activities. The campaign subjects were produced together with Absolutturnus…”
The campaign was photographed by Serge HOELTSCHI c/o KRISTINA KORB for Jeff.
Concept development was centered on the corporate mission of SWISS LIFE. The new arena is a place to get together, an unique platform for self-determined moments and experiences.” These emotions are conveyed through the campaign, in which the emotional world of fans in the Swiss Life Arena is visualized.
The call in the run-up of the shoot was all-too gladly answered by many ZSC-Lions fans – who had the chance to participate as protagonists of the production and were granted exclusive access to look around their new home...