'HAVEN - A Breath of Fresh Air' by IRIS LONDON

 

As Haven’s (operator of 40 UK family holiday parks) lead strategic and creative agency, we delivered a new brand platform, ‘A breath of fresh air’ designed to reposition the brand and broaden appeal to a wider group of consumers. We focused on the refreshing escape from stressful life Haven Holidays can symbolise for families by celebrating freedom by the coast with Haven as the antidote to modern life. Kicking off with a 40 second TV spot, the light-hearted and humorous film follows two little girls travelling around a holiday park on a go-kart – encompassing the huge range of activities that Haven has to offer. The TV campaign, generating a 6% increase in bookings alone, encouraged families all over the country to head to one of Haven’s holiday parks. Alongside the TVC, the creative formed part of a wider strategy and ran across radio, brochures, online, CRM and press advertising - gaining extensive media coverage from The Telegraph, The Sun, Independent, The Metro, the BBC, The Daily Mail & Unilad. Our PR and Social teams worked side by side to deliver the social strategy, community management, and introduce Haven to influencers that have put the brand at the heart of key online parenting conversations.

 
 
Advertising Agency IRIS LONDON

Trefft Louis Cubbon, Senior Integrated Producer bei Iris London, als GoSeeAWARDS Juror auf der UPDATE19 BERLIN und wir zeigen Euch Projekte der Londoner Agentur - ADIDAS 'The Deal' Kampagne, REEBOK JJ Watt Sneaker III und die HAVEN Kampagne

Louis Cubbon, Senior Integrated Producer bei Iris London, unterstützt als Jury Mitglied die diesjährigen GoSeeAWARDS und kommt erneut zum UPDATE SALON am 15. November nach Berlin. Der Top-Producer war im letzten Jahr erstmalig auf der UPDATE und freut sich erneut auf einen Tag voller Inspiration und Austausch in Berlin. Seit diesem Sommer ist er bei der Londoner Kreativagentur. ''Moving you forward' lautet die Devise von IRIS WORLDWIDE,...

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