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Client | BMW Group |
Advertising Agency | JUNG VON MATT / Yannik Nielsen |
Photographer | Felix Wittich c/o JULIA WALDMANN |
For the BMW marketing campaign Intelligent Personal Assistants, BMW teamed up with the one and only Mona Lisa – for which the perhaps most famous work of art in the world was displayed on an enormous interactive video screen on the square in front of Paris' Center Pompidou where the usually mildly knowing and smiling Mona Lisa patiently answered the questions of passers-by in three different languages – including facial expressions and...