Mona Lisa Project, Felix Wittich für BMW im Auftrag von Jung von Matt
 
 
 
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Mona Lisa Project, Felix Wittich für BMW im Auftrag von Jung von Matt

 
 
 
Client BMW Group
Advertising Agency JUNG VON MATT / Yannik Nielsen
Photographer Felix Wittich c/o JULIA WALDMANN

'Talking Mona Lisa' - BMW launches its new Intelligent Personal Assistant in front of Paris' Centre Pompidou, photos: Felix WITTICH c/o JULIA WALDMANN

For the BMW marketing campaign Intelligent Personal Assistants, BMW teamed up with the one and only Mona Lisa – for which the perhaps most famous work of art in the world was displayed on an enormous interactive video screen on the square in front of Paris' Center Pompidou where the usually mildly knowing and smiling Mona Lisa patiently answered the questions of passers-by in three different languages – including facial expressions and...

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